._serviceHero_b2kw0_1{background-image:url(/images/seo-strategy-v2-1200.webp);background-position:50% 46%;background-repeat:no-repeat;background-size:cover}._srOnly_b2kw0_2{clip:rect(0,0,0,0);white-space:nowrap;border:0;width:1px;height:1px;margin:-1px;padding:0;overflow:hidden;position:absolute!important}._serviceHero_b2kw0_1 .button{white-space:normal;align-items:center;gap:14px;display:inline-flex}._serviceHero_b2kw0_1 .button svg{flex-shrink:0}._page_b2kw0_5{background:var(--paper);color:var(--ink);--muted:#625c59;font-size:1rem;line-height:1.7}._page_b2kw0_5 *{box-sizing:border-box;min-width:0}._page_b2kw0_5 h1,._page_b2kw0_5 h2{text-transform:uppercase;letter-spacing:-.025em;text-wrap:balance;font-family:UniWell Display,Impact,Haettenschweiler,Arial Narrow Bold,sans-serif;font-weight:400}._page_b2kw0_5 h1{margin:0;font-size:clamp(3.2rem,6.3vw,6.3rem);line-height:.99}._page_b2kw0_5 h2{margin:0;font-size:clamp(2.25rem,4.5vw,4.5rem);line-height:1.04}._page_b2kw0_5 h1 em,._page_b2kw0_5 h2 em{color:var(--burgundy);font-style:normal}._page_b2kw0_5 h3{letter-spacing:-.025em;margin:0;font-size:1.45rem;font-weight:600;line-height:1.25}._page_b2kw0_5 p{color:var(--muted);margin:18px 0 0}._page_b2kw0_5 ._kicker_b2kw0_13{letter-spacing:.13em;margin:0 0 23px;font-size:.75rem;font-weight:600;line-height:1.7}:is(._page_b2kw0_5 a:focus-visible,._page_b2kw0_5 summary:focus-visible){outline-offset:5px;outline:3px solid #a64b65}._page_b2kw0_5 .button{white-space:normal;text-align:center;justify-content:center;align-items:center;gap:14px;min-height:48px;font-size:.875rem;line-height:1.5;display:inline-flex}._page_b2kw0_5 .button svg{flex-shrink:0}._breadcrumbs_b2kw0_17{color:var(--muted);flex-wrap:wrap;gap:10px;margin-bottom:42px;font-size:.75rem;display:flex}._breadcrumbs_b2kw0_17 a:hover{text-underline-offset:4px;text-decoration:underline}._actions_b2kw0_19>a:not(.button){align-items:center;gap:8px;min-height:44px;font-size:.875rem;display:inline-flex}._topicStrip_b2kw0_20{color:#fff;background:#242122;grid-template-columns:repeat(4,minmax(0,1fr));padding:12px clamp(24px,4vw,64px);display:grid}._topicStrip_b2kw0_20 a{border-right:1px solid #514449;align-items:center;gap:12px;padding:22px 20px;font-size:1rem;line-height:1.4;display:flex}._topicStrip_b2kw0_20 a:last-child{border:0}._topicStrip_b2kw0_20 a:hover{background:#3c2b31}._topicStrip_b2kw0_20 svg{color:#deb0bd;flex-shrink:0}._topicStrip_b2kw0_20 svg:last-child{margin-left:auto}._section_b2kw0_24{padding:clamp(60px,7vw,110px) clamp(24px,6vw,96px)}._page_b2kw0_5 section[id],._services_b2kw0_25 article{scroll-margin-top:120px}._intro_b2kw0_26{grid-template-columns:1.1fr 1fr;gap:clamp(30px,5vw,75px);display:grid}._intro_b2kw0_26>div>p:first-child{margin-top:0}._intro_b2kw0_26 p a{color:var(--burgundy);text-underline-offset:4px;text-decoration:underline}._problems_b2kw0_29{grid-template-columns:repeat(3,minmax(0,1fr));gap:32px;margin-top:55px;display:grid}._problems_b2kw0_29 article{border-top:1px solid var(--line);flex-direction:column;padding-top:24px;display:flex}._number_b2kw0_31{color:var(--burgundy);margin-bottom:27px;font-size:.875rem}._problems_b2kw0_29 h3{max-width:270px}._problems_b2kw0_29 article>p{margin-bottom:28px}._solution_b2kw0_34{border-top:1px solid var(--line);margin-top:auto;padding:24px 0 0}._solution_b2kw0_34>span{letter-spacing:.1em;color:var(--burgundy);font-size:.75rem;font-weight:600}._solution_b2kw0_34 p{margin-top:12px}._warm_b2kw0_37{background:#f0ede8}._sectionLead_b2kw0_38{max-width:660px}._services_b2kw0_25{grid-template-columns:1fr 1fr;gap:24px;margin-top:45px;display:grid}._services_b2kw0_25 article{background:#fff;flex-direction:column;padding:clamp(24px,3.5vw,48px);display:flex}._services_b2kw0_25 article:nth-child(2),._services_b2kw0_25 article:nth-child(3){background:#e7e0dd}._serviceTop_b2kw0_42{color:var(--burgundy);justify-content:space-between;align-items:center;margin-bottom:30px;display:flex}._serviceTop_b2kw0_42>span{font-size:.8125rem}._serviceImage_b2kw0_44{aspect-ratio:16/10;object-fit:cover;width:100%;height:auto;margin:0 0 28px;display:block}._stepImage_b2kw0_45{aspect-ratio:4/3;object-fit:cover;width:100%;height:auto;margin:0 0 24px;display:block}._reportingVisual_b2kw0_46{background:#f0ede8;grid-template-columns:1fr 1fr;align-items:center;gap:clamp(28px,4vw,60px);margin-top:45px;display:grid}._reportingVisual_b2kw0_46>img{object-fit:cover;width:100%;height:100%;min-height:300px;display:block}._reportingVisual_b2kw0_46>div{padding:35px 35px 35px 0}._reportingVisual_b2kw0_46 h3{font-size:clamp(1.5rem,2.3vw,2rem)}._services_b2kw0_25 h3{font-size:clamp(1.65rem,2.5vw,2.3rem)}._services_b2kw0_25 ._claim_b2kw0_51{color:var(--ink);margin-top:13px;font-size:1.125rem;line-height:1.5}._services_b2kw0_25 ul{margin:26px 0;padding:0;list-style:none}._services_b2kw0_25 li{border-top:1px solid #cfc4c1;align-items:flex-start;gap:11px;padding:12px 0;font-size:.9375rem;display:flex}._services_b2kw0_25 li:last-child{border-bottom:1px solid #cfc4c1}._services_b2kw0_25 li svg{color:var(--burgundy);flex-shrink:0;margin-top:5px}._services_b2kw0_25 ._result_b2kw0_56{color:var(--burgundy);margin-top:auto;font-size:.875rem;font-weight:600}._local_b2kw0_57{background:var(--burgundy);color:#fff;grid-template-columns:1.2fr 1fr;display:grid}._localImage_b2kw0_58{min-height:550px;position:relative}._localImage_b2kw0_58 img{object-fit:cover;width:100%;height:100%;position:absolute}._localCopy_b2kw0_60{align-self:center;padding:65px clamp(24px,4.5vw,72px)}._localCopy_b2kw0_60 h2{color:#fff;font-size:clamp(2.5rem,4.2vw,4rem)}._localCopy_b2kw0_60 h2 em{color:#edcbd4}._localCopy_b2kw0_60 p{color:#f0dfe4}._lightLink_b2kw0_64{color:#fff;border-bottom:1px solid #c58d9d;align-items:center;gap:12px;margin-top:26px;padding-bottom:8px;font-size:.9375rem;display:inline-flex}._journey_b2kw0_65{grid-template-columns:repeat(4,minmax(0,1fr));gap:28px;margin:55px 0 0;padding:0;list-style:none;display:grid}._journey_b2kw0_65 li{border-top:1px solid var(--line);padding-top:20px}._journey_b2kw0_65 li>span{color:var(--burgundy);justify-content:space-between;align-items:center;margin-bottom:25px;font-size:.875rem;display:flex}._journey_b2kw0_65 li:last-child svg{visibility:hidden}._journey_b2kw0_65 h3{font-size:1.25rem}._journey_b2kw0_65 p{font-size:.9375rem}._dark_b2kw0_70{color:#fff;background:#242122}._dark_b2kw0_70 h2,._dark_b2kw0_70 h3{color:#fff}._dark_b2kw0_70 h2 em{color:#d69aac}._dark_b2kw0_70 ._kicker_b2kw0_13,._dark_b2kw0_70 p{color:#d4c9cd}._steps_b2kw0_72{grid-template-columns:repeat(4,minmax(0,1fr));gap:30px;margin-top:50px;display:grid}._steps_b2kw0_72 article{border-top:1px solid #62555a;padding-top:24px}._steps_b2kw0_72 article>span{color:#d69aac;margin-bottom:27px;font-size:.875rem;display:block}._steps_b2kw0_72 h3{font-size:1.375rem}._steps_b2kw0_72 p{font-size:.9375rem}._darkFoot_b2kw0_76{border-top:1px solid #62555a;justify-content:space-between;align-items:center;gap:35px;margin-top:45px;padding-top:30px;display:flex}._darkFoot_b2kw0_76 p{max-width:590px;margin:0}._darkFoot_b2kw0_76 .button{flex-shrink:0}._metrics_b2kw0_78{grid-template-columns:repeat(3,minmax(0,1fr));gap:24px;margin-top:45px;display:grid}._metrics_b2kw0_78 article{background:#f0ede8;padding:30px}._metrics_b2kw0_78 p{font-size:.9375rem}._page_b2kw0_5 ._measureNote_b2kw0_80{margin-top:27px;font-size:.875rem}._related_b2kw0_81{grid-template-columns:repeat(3,minmax(0,1fr));gap:32px;margin-top:45px;display:grid}._related_b2kw0_81>a{border-top:1px solid var(--line);flex-direction:column;padding:27px 0 0;display:flex}._related_b2kw0_81>a:hover h3{color:var(--burgundy)}._related_b2kw0_81 p{margin-bottom:25px}._related_b2kw0_81 span{color:var(--burgundy);align-items:center;gap:10px;margin-top:auto;font-size:.875rem;display:flex}._closing_b2kw0_85{text-align:center;background:#f0ede8}._closing_b2kw0_85 h2{font-size:clamp(2.5rem,5.5vw,5rem)}._closing_b2kw0_85>p:not(._kicker_b2kw0_13){max-width:620px;margin:27px auto 30px}._aboutLink_b2kw0_88{color:var(--muted);justify-content:center;align-items:center;gap:10px;margin-top:25px;font-size:.875rem;display:flex}@media (min-width:1600px){._hero_b2kw0_89{min-height:780px}}@media (max-width:1100px){._hero_b2kw0_89{grid-template-columns:1.2fr 1fr;min-height:650px}._heroCopy_b2kw0_90{padding-right:24px}._page_b2kw0_5 h1{font-size:clamp(3rem,6vw,4.5rem)}._topicStrip_b2kw0_20{grid-template-columns:1fr 1fr}._topicStrip_b2kw0_20 a:nth-child(2){border-right:0}._topicStrip_b2kw0_20 a:nth-child(-n+2){border-bottom:1px solid #514449}._steps_b2kw0_72,._journey_b2kw0_65,._local_b2kw0_57{grid-template-columns:1fr 1fr}._localImage_b2kw0_58{min-height:500px}._metrics_b2kw0_78 article{padding:24px}._darkFoot_b2kw0_76{flex-direction:column;align-items:flex-start}}@media (max-width:760px){._hero_b2kw0_89{grid-template-columns:1fr}._heroCopy_b2kw0_90{padding:25px 24px 35px}._breadcrumbs_b2kw0_17{margin-bottom:30px}._page_b2kw0_5 h1{font-size:clamp(2.65rem,8.9vw,4.5rem)}._heroVisual_b2kw0_91{min-height:340px;margin:0 24px 24px}._heroVisual_b2kw0_91>img{object-position:center 45%}._topicStrip_b2kw0_20{padding:10px 16px}._topicStrip_b2kw0_20 a{gap:9px;padding:20px 12px;font-size:.875rem}._topicStrip_b2kw0_20 svg:last-child{display:none}._intro_b2kw0_26,._problems_b2kw0_29,._local_b2kw0_57,._faq_b2kw0_91,._metrics_b2kw0_78,._related_b2kw0_81{grid-template-columns:1fr}._problems_b2kw0_29{gap:30px;margin-top:38px}._number_b2kw0_31{margin-bottom:16px}._problems_b2kw0_29 h3{max-width:none}._solution_b2kw0_34{padding-top:20px}._services_b2kw0_25{grid-template-columns:1fr}._services_b2kw0_25 article:nth-child(3){background:#fff}._services_b2kw0_25 article:nth-child(2n){background:#e7e0dd}._localImage_b2kw0_58{min-height:360px}._localCopy_b2kw0_60{padding:45px 24px}._journey_b2kw0_65{gap:30px 22px}._related_b2kw0_81{gap:35px}._page_b2kw0_5 h2{font-size:clamp(2.125rem,7.5vw,3.25rem)}._closing_b2kw0_85 h2{font-size:clamp(2.2rem,7.5vw,3.5rem)}._faq_b2kw0_91 summary{padding:20px}._faq_b2kw0_91 details>p{padding:0 20px 23px}._page_b2kw0_5 .button{max-width:100%}._actions_b2kw0_19{gap:14px}._steps_b2kw0_72{gap:32px 25px}}@media (max-width:380px){._topicStrip_b2kw0_20{grid-template-columns:1fr}._topicStrip_b2kw0_20 a{border-bottom:1px solid #514449;border-right:0}._steps_b2kw0_72,._journey_b2kw0_65{grid-template-columns:1fr}._heroVisual_b2kw0_91{min-height:300px}._heroVisual_b2kw0_91 figcaption{padding-left:20px;padding-right:20px}._heroVisual_b2kw0_91 figcaption>span{font-size:.75rem}._heroVisual_b2kw0_91 strong{font-size:1.4rem}}@media (prefers-reduced-motion:reduce){._page_b2kw0_5 *{scroll-behavior:auto;transition:none!important;animation:none!important}}@media (max-width:760px){._reportingVisual_b2kw0_46{grid-template-columns:1fr;gap:0}._reportingVisual_b2kw0_46>img{aspect-ratio:3/2;height:auto;min-height:0}._reportingVisual_b2kw0_46>div{padding:28px 24px}._serviceImage_b2kw0_44{aspect-ratio:3/2}._serviceHero_b2kw0_1{background-position:60%}}
